§ 113-523. Purposes.
The purposes of this article include, but are not limited to, the following:
(a)
Provide a reasonable balance between the right of an individual to identify or promote his or her business, product or message and the right of the public to be protected against the visual discord and safety concerns resulting from the unrestricted proliferation of signs and similar devices.
(b)
Permit the reasonable dissemination of speech.
(c)
To forestall visual blight within the city by regulating, through content neutral time, place and manner restrictions, signs such that they minimally detract from the aesthetic quality of life and traffic safety in the city for residents, businesses, pedestrians, and persons traveling in vehicles.
(d)
Protect the public health, safety and general welfare while protecting the rights of sign owners to expression and identification.
(e)
Promote economic development.
(f)
Protect property values by minimizing the possible adverse effects and visual blight caused by signs.
(g)
Facilitate sign usage such that signs are compatible with adjacent land uses and with the total visual environment of the community.
(h)
Encourage signs that are well designed and compatible with their surroundings and with the buildings to which they are appurtenant, and encourage signs that are integrated with and harmonious to the buildings and sites they occupy.
(i)
Eliminate excessive and confusing sign displays.
(j)
Preserve and improve the appearance of the city as a place in which to live and to work and as an attraction to nonresidents who come to visit or trade.
(k)
Encourage creative and well-designed signs that contribute in a positive way to the city's visual environment, express local character, and help develop a distinctive image for the city.
(l)
Encourage new and replacement signage that is appropriately sized in its context so as to be easily readable.
(m)
Encourage the construction, alteration, and repair of signs according to accepted and approved standards.
(n)
Ensure the fair and consistent enforcement of sign regulations.
(o)
Preserve the public health, safety and welfare by requiring signs that are dilapidated or otherwise unsafe to be repaired or removed.
( Ord. of 7-17-2018, art. II, § 1 )